How Models Are Redefining
Beauty Standards
Introduction
Fashion, a powerful medium of self-expression and artistry,
has long played a role in shaping beauty standards. Historically, the industry
has favored a narrow and often unrealistic ideal of beauty, leading to concerns
about body image and self-esteem. However, in recent years, models and the
fashion industry as a whole have embarked on a journey towards redefining
beauty standards and promoting body positivity. In this article, we will
explore how models are challenging traditional norms and fostering a more
inclusive and diverse vision of beauty in the world of fashion.
The Evolution of Beauty Standards
Beauty standards have evolved throughout history, reflecting
the changing values and ideals of each era. However, the fashion industry has
often perpetuated a single, limited ideal of beauty that has left many feeling
excluded and unrepresented. This standard has typically favored slender bodies,
specific facial features, and a homogenous image of beauty.
In recent years, there has been a growing awareness of the
harm that these narrow beauty ideals can cause, from body image issues to a
lack of representation for diverse individuals. This awareness has sparked a
movement within the fashion industry, led by models, to challenge and reshape
these standards.
Models as Advocates for Body Positivity
Models play a pivotal role in reshaping beauty standards.
They are not just blank canvases for designers but powerful influencers and
advocates who have the ability to shape how beauty is perceived. Many models
have taken up the mantle of promoting body positivity and inclusivity, using
their platform to inspire change.
- Ashley
Graham: Ashley Graham, a prominent plus-size model, has become a
symbol of body positivity. She has been featured on numerous magazine
covers and in fashion campaigns, challenging the idea that models must fit
a specific size. Graham advocates for self-acceptance and has even
launched her own inclusive swimwear line.
- Winnie
Harlow: Winnie Harlow, who has vitiligo, a skin condition that causes
depigmentation, has become a beacon of self-acceptance and individuality.
She encourages people to embrace their uniqueness and beauty, dispelling
traditional notions of physical perfection.
- Iskra
Lawrence: Iskra Lawrence is an advocate for body diversity and
inclusivity. She has been a vocal supporter of the body positivity
movement and a role model for those struggling with body image issues.
Iskra has also worked as a brand ambassador for Aerie, a company known for
its unretouched advertising campaigns.
- Adut
Akech: Sudanese-Australian model Adut Akech has spoken out about the
lack of diversity and representation in the fashion industry. She has
advocated for change and helped promote a more inclusive standard of
beauty. Akech's presence on runways and in campaigns is a testament to her
advocacy for diversity.
Fashion Brands and Inclusivity
Models are not the only catalysts for change; fashion brands
also play a crucial role in redefining beauty standards. Many brands have
recognized the importance of promoting inclusivity, both in their advertising
campaigns and in the sizing and range of their products. The embrace of
diversity in fashion is a significant step towards fostering body positivity.
- Aerie:
Aerie, a lingerie and activewear brand, has been a pioneer in promoting
body positivity and inclusivity. They launched the "Aerie Real"
campaign, which features unretouched images of models and showcases a
range of body types. Aerie's focus on authenticity and diverse
representation has resonated with consumers.
- Fenty
Beauty: Rihanna's Fenty Beauty has made waves in the makeup industry
by offering an extensive range of shades for all skin tones. The brand's
commitment to inclusivity has challenged traditional beauty standards,
acknowledging that beauty comes in various forms and shades.
- Diversity
on the Runway: Fashion weeks in major cities like New York, Paris, and
Milan have increasingly embraced diversity by featuring models of
different racial backgrounds, sizes, genders, and abilities. Designers and
brands that showcase diversity on the runway are sending a powerful
message about the changing face of fashion.
The Influence of Social Media
Social media has played a transformative role in the body
positivity movement within the fashion industry. Models and influencers use
platforms like Instagram and TikTok to engage with their followers and promote
self-acceptance. They share their personal stories, struggles, and triumphs,
creating a sense of community and empowerment.
Social media has allowed models to bypass traditional
gatekeepers and reach a global audience directly. They showcase unfiltered,
unretouched images and candid moments that celebrate authenticity. The
"realness" and vulnerability expressed on social media have a
profound impact on how beauty is perceived and appreciated.
Changing the Conversation
Models and the fashion industry are changing the
conversation around beauty and body standards. They challenge the notion that
beauty should be defined by societal norms, and instead, celebrate
individuality and diversity. The push for body positivity has reframed the
narrative around beauty, promoting self-love, self-acceptance, and
self-expression.
- Embracing
Imperfections: The body positivity movement encourages individuals to
embrace so-called imperfections. Whether it's scars, stretch marks, or
skin conditions, models and influencers show that these unique features
are part of what makes a person beautiful.
- Healthy
Body Image: The fashion industry is shifting towards promoting a
healthy body image. Models and brands emphasize that beauty is not about
fitting a specific size but about feeling confident, strong, and healthy
in one's own skin.
- Mental
Health Awareness: Models are increasingly open about their struggles
with mental health and self-esteem issues. Their willingness to discuss
these challenges has helped destigmatize mental health discussions,
encouraging others to seek help and support.
- Influence
on Younger Generations: The body positivity movement has a significant
impact on younger generations. Children and teenagers are growing up in an
environment where they see a broader range of beauty represented in media,
which is instrumental in shaping their self-perception and confidence.
Challenges and Remaining Work
While progress has been made, challenges in reshaping beauty
standards persist. The fashion industry still grapples with issues related to
diversity, size inclusivity, and representation of marginalized communities.
More work is needed to ensure that the body positivity movement continues to
evolve and make a lasting impact.
- Size
Inclusivity: The fashion industry has taken significant steps towards
size inclusivity, but there is still room for improvement. Brands must
continue expanding their size ranges to cater to individuals of all body
types.
- Sustainability:
The focus on body positivity is expanding to include sustainability and
ethical practices. Models and brands are advocating for eco-friendly and
ethical fashion, highlighting the importance of responsible consumption.
- Intersectionality:
The body positivity movement should also address intersectionality,
acknowledging that different forms of discrimination and bias intersect.
This means ensuring that underrepresented communities are not overlooked
within the broader movement. Read more beautyglee
Conclusion
Models are playing a pivotal role in redefining beauty standards
and promoting body positivity within the fashion industry. Through their
advocacy and influence, they are challenging the traditional norms that have
long shaped beauty ideals. The fashion industry's shift towards inclusivity and
diversity is changing the narrative around beauty, emphasizing self-acceptance,
individuality, and the celebration of diverse forms of beauty. While challenges
persist, the body positivity movement has set a powerful and lasting precedent
in fashion, making the industry more reflective of the real world and its
multifaceted beauty.
